Assumes responsibility for development and implementation of marketing, branding and communications programs for Bidtracer. Assures that messages and strategies work together to grow the Bidtracer software penetration in the marketplace. Works with other members of the Bidtracer team to deliver measurable results. Performs the duties of the office manager of our Scottsdale office.
Manage and coordinate internal and external resources in development of marketing communications strategies, associated programs and projects.
Interacts with all team members to research needs and determine appropriate marketing and communications activities to drive Bidtracer growth and utilization.
Execute integrated and consistent messages across the various Bidtracer products in support of the group strategic plan, including the need for global strategies and messages.
Research, design and implement appropriate programs to support the marketing communications activities, including advertising, public relations, and trade shows.
Research, evaluate and implementation of emerging marketing communications mediums/methods as well as sales and customer acquisition and onboarding strategies.
Develops, implements and manages marketing, branding and communications presence on social and business media platforms (LinkedIn, Twitter, etc) as well as company web presence.
Create, develop and manage all communications content utilized for demonstrations, onboarding and training of new customers.
Responsible for updating and development of all collateral used for data sheets and videos.
Manage all facets of showcase and corporate facility tours including standardized tour content and messaging. Host and plan customer engagements at corporate, showcase and industry events.
Project management as required.
Bachelor’s degree in marketing, communications, journalism, business, or equivalent
Minimum 3 years experience in industrial / B2B / B2B2C marketing or communications
Ability to coordinate multiple projects simultaneously
Travel as required – 25%
Location: Scottsdale, Arizona
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